Blogs
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Election year thoughts
By Bill Yeargin 2020 is a U.S. presidential election year with the first caucuses and primaries right around the corner.…
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The 4 P’s of business strategy are dead
By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got…
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Kick off the new year with an end-to-end digital marketing strategy
By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution…
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Mindfulness moves from the monastery to mainstream
By David Gee Less stress. More focus. Increased productivity. Better health. How about that little list for some new year’s…
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The future of boating
By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people…
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Sell the lifestyle, reap the profit
By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling…
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Show customers you care — digitally!
By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your…
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It was great at Elevate!
By David Gee How much fun was that?! Our Elevate plan was to create something new and different for the…
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It’s not too late to make your plans for Elevate
By David Gee It’s not too late to Elevate! Our first annual strategic conference for leaders, and emerging leaders, in…
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