Guest Blog

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

In November the U.S. Department of Commerce announced a historic self-initiated investigation into whether China is selling certain aluminum product into the United States at below fair market value. What made this action historic was that the Department has not self-initiated an investigation in over 25 years. Normally, the catalyst for an investigation is a complaint by an impacted U.S. ...

In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018. When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps ...

You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...

It’s no secret that corporate responsibility and community support are main core values here at IGY Marinas. However, it doesn’t matter how much you talk about giving back to your community, if you don’t actually follow through with your promises. The easiest way to do that would be to just write a check and call it a day. But not ...

A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...

Every business has a desire to make a difference in its community. In times of crisis it is more important than ever to rally together to provide support where it is needed. When local businesses and communities band together to support a common community goal, the recovery from natural disasters and other unexpected emergency situations is much faster, however, when ...

Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget to exhibit is over half of your annual marketing budget. Just exhibiting, however, and marketing your attendance with emails is not enough sometimes in today’s digital world. Leveraging Facebook with the below action plan of Pre, During and Post boat ...

As we close on 2017 and look toward the new year, you may be considering the goals and improvements that you’d like to make in 2018, whether that be in your personal life or in your business. Call it New Year’s resolutions or just a good season to slow down and reflect – as we move closer to 2018, here ...

Last month our company, Correct Craft, celebrated the 100th birthday of Ralph Meloon, a son of our founder and lifelong member of the Correct Craft team. Ralph has had a tremendous impact on our company and has served pretty much every key role at Correct Craft including President and Chairman. He still serves today as our Chairman Emeritus and we ...