Guest Blog

A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...

Every business has a desire to make a difference in its community. In times of crisis it is more important than ever to rally together to provide support where it is needed. When local businesses and communities band together to support a common community goal, the recovery from natural disasters and other unexpected emergency situations is much faster, however, when ...

Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget to exhibit is over half of your annual marketing budget. Just exhibiting, however, and marketing your attendance with emails is not enough sometimes in today’s digital world. Leveraging Facebook with the below action plan of Pre, During and Post boat ...

As we close on 2017 and look toward the new year, you may be considering the goals and improvements that you’d like to make in 2018, whether that be in your personal life or in your business. Call it New Year’s resolutions or just a good season to slow down and reflect – as we move closer to 2018, here ...

Last month our company, Correct Craft, celebrated the 100th birthday of Ralph Meloon, a son of our founder and lifelong member of the Correct Craft team. Ralph has had a tremendous impact on our company and has served pretty much every key role at Correct Craft including President and Chairman. He still serves today as our Chairman Emeritus and we ...

As we prepare for 2018, I challenge each of you to rethink the marketing techniques you do inside of your organization. The easiest way to do this, is to look at your business through the eyes of a consumer with their online buying process. A few months’ back I wrote about my experience through the boat buying process and the ...

“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give me directions to the dealership.” Not only do search engines like Google simplify the process of finding the answers you need, but now you don’t even need to type your question into a search bar. Voice search on smartphones has ...

Last week Correct Craft was honored to have Vice President Mike Pence visit our world headquarters in Orlando and tour our largest company, Nautique Boats. Accompanying Vice President Pence on the visit were Florida’s Gov. Rick Scott and U.S. Secretary of Agriculture Sonny Perdue. Nautique President Greg Meloon and I were honored to tour the vice president around our Orlando ...

Boating plays a major in role in the economic and social infrastructure of many Caribbean islands. It is a unique ecosystem involving local boater, international yachting adventurers, local tradesmen and a rich history and culture of exploration and intrigue. We must also be diligent supporters for these island communities in their time of need. In wake of catastrophic physical, psychological ...

In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...