Guest Blog
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Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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The Future: An open letter to President Trump
Dear Mr. President, You have a big job, in fact, the biggest. I cannot imagine the number of items you…
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Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Global Trade is Tough – Aluminum Proves It
In November the U.S. Department of Commerce announced a historic self-initiated investigation into whether China is selling certain aluminum product…
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What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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Walking the charitable walk
It’s no secret that corporate responsibility and community support are main core values here at IGY Marinas. However, it doesn’t…
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Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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Businesses need to come full circle with community support
Every business has a desire to make a difference in its community. In times of crisis it is more important…
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Three Steps to Amp Up Boat Show Marketing Using Facebook
Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget…
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