Blog Spotlight
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Boost your sales leads with these 4 digital marketing tools
By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull…
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Expect the Unexpected
By Bill Yeargin Despite many of us having an inclination toward hindsight bias, which is believing we saw things coming…
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Elliot’s Brief Blog
Dr. Elliot Eisenberg is an internationally acclaimed economist who was the keynote speaker at the first ELEVATE SUMMIT conference last…
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My chicken just got burned and here’s what I’m doing about it
By Mark Overbye An airline I recently flew on “burned my chicken on both sides.” Not literally, but figuratively. I…
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F&I – The process drives the profit
By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However,…
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Drive more business by consistently advertising your inventory online
By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when…
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How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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Make F&I also stand for Fun and Inspiration
By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too…
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Boating and the environment
By Bill Yeargin Labor Day afternoon I received an email from the White House inviting me to join President Trump…
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Linda has a lesson for you
By Mark Overbye Have you ever received an email trying to sell you Linda Ronstadt music? Me neither. Do Linda…
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