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Tag Archives: Millennials

Millennial spending

A recent blog post on InvestmentZen highlighted what Millennials make and how they can better budget their paychecks. It’s a neat infographic for any young person trying to figure out how to make those paychecks work better for them. At first glance, the infographic showing 30 percent of income should be going to personal spending, which for someone making $34,000 ...

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40 Under 40

40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this year’s 40 Under 40 shows there is reason to be optimistic. These individuals touch all aspects of the industry, from associations to manufacturing to dealers to marinas and more. But they all have one thing in common – they stand ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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Social media: Not just for reaching Millennials

If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in The New York Times shared data from a recent Nielsen report that shows Americans from 18 to 34 are less obsessed with social media than adults 35 to 49. While Millennials spend an average of 6 hours 19 minutes per ...

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To reach Millennials, get rid of the misconceptions

If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll need to connect with them on their level. That doesn’t mean Snapchatting them about whether or not they want to see the new boat you just got in (although getting on Snapchat is not a bad idea). It means communicating ...

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Attitudes on new markets little changed

Most in industry still not concerned about diversity, survey says Those working in the boating industry are still much more concerned about bringing younger buyers into the market than they are about attracting non-white buyers, according to the latest Boating Industry reader survey. We surveyed readers of Boating Industry’s print and digital products, including dealers, manufacturers, suppliers and others working ...

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To attract Millennials, hire tattooed employees

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

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Find a young mentor

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

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iPhone 7 will be water-resistant

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...

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Home ownership is at its lowest rate since 1965

The U.S. Census Bureau announced last week that the home ownership rate is currently at 62.9 percent, a non-seasonally-adjusted figure. According to the Federal Reserve Economic Data from the Federal Reserve Bank of St. Louis, this is the lowest the home ownership rate has been in 51 years. In addition, the National Association of Realtors released its annual survey on ...

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