Boat Trader launches iPhone application
NORFOLK, Va. – Boat Trader, a division of Dominion Enterprises, has released a free iPhone application that can be downloaded from the lifestyle section of the iTunes Store by searching the key phrase “Boat Trader,” it reported in a recent statement. Through the new application, shoppers can access more than 100,000 new and used boats, yachts, sailboats and personal watercraft.
The new Boat Trader iPhone app search tool allows users to search for boats by type, new or used condition, price range, and model year in a specific zip code or by location. The application also saves the user’s recent searches and vehicles viewed, according to the company.
“Our users are becoming more mobile. A recent Boat Trader survey showed that nearly one third of our customers use their mobile device for Web browsing ‘all the time,’ while 55 percent of respondents use their mobile phones for text messaging,” said Courtney Chalmers, brand manager of Boat Trader. “This data shows how our audience is shifting – and demanding more immediate information on the go.”
The Boat Trader application lets users view multiple boat and dealer locations on enhanced Google maps and access driving directions. Each boat listing provides a description, including length and engine hours, along with multiple photos of the boat for sale. YouTube and manufacturer videos appear on select listings, the company added.
When shoppers have found a boat, yacht, sailboat or personal watercraft they like, they can save the boat listing to their wish list, call or e-mail the boat seller, map out directions to the watercraft, or send the boat to a friend, according to Boat Trader.
A demonstration video for the Boat Trader iPhone application is available on the Boat Trader Insider blog at http://blog.boattrader.com/2009/11/boat-trader-releases-iphone-app.html.
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