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Weekly 5: New chairs for Congressional Boating Caucus

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. New chairs for Congressional Boating Caucus NMMA has announced two new House of Representative co-chairs of the Congressional Boating Caucus, Rep. Lois Frankel, D-Florida, and Rep.  Tom MacArthur, ...

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Why companies can’t keep their marketing on track

Marketing rarely fails because of a lack of interest, ideas, or even adequate resources. However, it always fails when it doesn’t turn prospective buyers into believers. Marketing derails when it's little more than a series of loosely strung together and uncoordinated “tactics”— email campaigns, promotions, presentations, blogs, social media engagements, charitable support, newsletters, collateral pieces, webinars, events, and all the ...

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Economic Snapshot: Unemployment and job openings remain unchanged

The unemployment rate and the number of job openings were both little changed this month. The report reflects the last month of data under former President Barack Obama. Employment situation The number of unemployed persons and the unemployment rate were little changed in January, at 7.6 million persons and 4.8 percent, respectively. The number of long-term unemployed was essentially unchanged ...

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Economic Snapshot: Private sector employment soars in January

The ADP Employment Report showed private sector employment was up significantly in January than in the past seven months. Construction and manufacturing jobs rose this month, in contrast to regular losses throughout 2016. ADP employment report Private sector employment increased by 246,000 jobs in January 2017. This is a nearly 100,000-job jump from the 151,000 jobs added in December 2016 ...

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Weekly 5: NMMA urges industry to sign Trump ethanol petition

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. NMMA urges industry to sign Trump ethanol petition The deadline is Tuesday to sign a Boating United petition to be delivered to President Trump, urging him to take ...

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Mark’s Marine: Fishing seminars add value for boat sales

Mark’s Marine, Inc. has been hosting fishing seminars for a few years, and they have been incredibly popular with its customer base. These informal classes help fishing enthusiasts learn how to use their fishing boats – which Mark’s Marine sells – better and more often. Now, the seminars have grown so much that Mark’s Marine doesn’t promote them anymore, because ...

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The changing marina climate

Consolidation, innovation coming to marina segment A recent wave of consolidation in the marina segment has the potential to drastically reshape how and where boaters spend their time on the water. For an industry that has been dominated for decades by small, family-run operations, it’s a dramatically different look. Major, well-financed players have jumped into the segment in a big way ...

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Grab the 2017 opportunity

If nothing else, 2016 was interesting. It seemed to be a year of turmoil, from social upheaval to an election season that left the nation divided. 2017 promises more of the same. Change is the new normal and how we adapt to it is the difference between success and failure. Business is changing, society is changing, the political world is ...

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