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2017 Best in Class

Below are the Best in Class award recipients for 2017. Boating Industry recognized eight companies with special “Best in Class” awards, for Top 100 companies that particularly excelled in one area of their business. Best Boat Show Strategy – Lake Union Sea Ray, Seattle, Wash. Best Customer Service – Port Harbor Marine, South Portland, Maine Best Events – Oak Hill Marine, ...

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Recognizing the industry’s best

This month’s issue features Boating Industry Magazine’s Top 100 as we honor the best boat dealers in North America for the 13th time. This year’s Top 100 is stronger than we’ve ever seen in the history of the program. Total revenue for the 2017 Top 100 dealers and Hall of Fame topped $3 billion for the first time – up ...

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At The Helm: Participation in 20 group gathering provides unique industry insight

Each year, Boating Industry’s Top 100 Dealer Application includes a query about 20 group participation. Dealers are asked to explain the role they play within this unique learning community, which delivers best business practices, peer reviews of financial performance, and the opportunity to improve professionalism and profitability. American author, scientist, and statesman Benjamin Franklin first used the 20 group concept ...

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Info-Link: Powerboat sales up slightly more than 4 percent in November

Boat sales grew by slightly more than 4 percent in November, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of ...

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Wanda Kenton Smith named Darlene Briggs Marine Woman of the Year

Wanda Kenton Smith of Freedom Boat Club has been selected as the recipient of the 31st annual Darlene Briggs Woman of the Year Award. The scholarship was presented to Kenton Smith on Sunday evening, Dec. 10, during the the Marine Retailers Association of the Americas Opening Night Awards Celebration at the Rosen Centre Hotel in Orlando, Fla. Joining the marine ...

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ABYC introduces secondary school marine service program

The American Boat and Yacht Council (ABYC) has announced the release of a marine service technology program to help secondary schools implement standards based curriculum with an inland or coastal focus. The curriculum package includes a textbook, instructor guides, PowerPoint presentations, sample test questions and online videos.   “We are thrilled to launch the only standards based curriculum program in ...

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Bass Pro Shops renews support of fishing education fund

The Recreational Boating & Fishing Foundation recently announced the George H.W. Bush Vamos A Pescar Education Fund will once again receive support from Bass Pro Shops. A $50,000 donation will help the Education Fund in its mission to provide educational fishing and boating opportunities to Hispanic communities and urban areas. “The need to engage this important audience has been clear ...

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2018 Digital Marketing Guide

Industry experts offer tips for refining strategies, tactics Dealers and manufacturers are forging ahead with revised and more aggressive digital marketing tactics to address potential customer changes.  The successful digital marketer is adapting to customers’ extensive use of mobile devices as the main form of communication.  Earlier this year, Boating Industry surveyed dealers, service providers, manufacturers and others about their ...

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Seven essential sales and marketing components

You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mishmash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that churns out high-margin boat sales like clockwork, here are seven components that will ...

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Hagadone Marine Group: Service facility becomes company crown jewel

Earlier this year, completion of Hagadone Marine Group’s new $7.5 million mega marine center in Coeur d’Alene, Idaho, added three new buildings and more than 51,000 square feet of service center space to the dealership’s facility footprint. “We tackled it as a three-year process,” said Hagadone Marine Group President Craig Brosenne. “Mr. Hagadone’s vision was getting boat sales moving.”  Owner ...

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