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In This Issue

2016 Best in Class: Best Service Department

Best Service Department South Shore Marine Huron, Ohio One of the core tenets at South Shore Marine is that the company offers “cradle to grave” care for its customers’ boats. From its founding in 1989, South Shore built its business on service first and those roots have not changed in the intervening decades. It’s a recognition that a great dealership is ...

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2016 Best in Class: Best Customer Service Program

Best Customer Service Program M&P Mercury Sales Ltd. Burnaby, B.C. M&P Mercury’s customer service program has always been top notch, but what truly made the dealership stand out from the crowd this year was its above-and-beyond efforts to provide the best customer experience possible to complement its newest boat model. The Sea Ray L-Class line debuted at the end of ...

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2016 Best in Class: Best New Idea

Best New Idea BMC Boats Longwood, Fla. One of the most important facets of the Top 100 program is the sharing of  best practices – not only among the Top 100 companies themselves but the entire industry. This year, for the first time, we’re recognizing one particular idea as the Best New Idea from a Top 100 dealer. That winner ...

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2016 Best in Class: Best Boat Show Strategy

Best Boat Show Strategy Candlewood East Marina Brookfield, Conn. For Candlewood East Marina, preparing for a boat show is like executing any other marketing strategy: You need to know your audience and how to satisfy their needs. The dealership exhibits in three boat shows, and for each show the staff identifies the demographic makeup of the attendees. This is determined ...

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2016 Best in Class: Best Digital Strategy

Best Digital Strategy Austin Boats & Motors Austin, Texas The website is the new front door to a business. It is the first impression most customers will have of you, and it can make or break your success with prospects. What makes Austin Boats & Motors’s website special is that it clearly understands this concept, while dually understanding the importance of ...

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2016 Best in Class: Best Training & Benefits

Best Training & Benefits Irwin Marine Laconia, N.H. During the recession, everyone had to scale back to stay alive. This meant making very difficult cuts within the business, and in many cases those cuts included benefits. However, the boating industry is now at a point where it has reasonably bounced back, and the benefits once provided to employees should return. ...

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2016 Best in Class: Best Marketing

Best Marketing Hampton Watercraft and Marine Hampton Bays, N.Y. From social media to direct mail to events, Hampton Watercraft and Marine put a particular emphasis on improving its marketing in 2015. The Long Island dealer started by expanding its social media presence through increased posting and special social media accounts dedicated to its MasterCraft boat line. “While we try and grow our ...

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The 2016 Top 100 Dealers

As the Boating Industry Top 100 celebrates its 12th year, the dealers on the list are stronger than they have been since before the Great Recession. The Top 100 and Hall of Fame reached nearly $2.7 billion in total revenue in 2015, surpassing last year’s total by more than $100 million. It was the third-highest total in the history of ...

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At the Helm: A Top 100 stronger than ever

This month we recognize the Boating Industry Top 100 – the best boat dealers in North America. And as we celebrate their success for the 12th time, the dealers on the list are stronger than they have been since before the Great Recession. The Top 100 and Hall of Fame reached nearly $2.7 billion in total revenue in 2015, surpassing ...

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2016 Dealer of the Year: OneWater Marine Holdings

There may not be a company doing more to shake up the boating industry than OneWater Marine Holdings. Since 2010 – first as Singleton Marine Group and now as OneWater – the company has united nine dealer brands under one umbrella. As of mid-2016, the company had 35 locations stretching across the southern U.S. It’s something we haven’t seen since ...

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