Blogs
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Winners do quit. Here’s when.
By Mark Overbye Want to stock up on Virgin Cola? Gone. How about buying some Virgin Vodka? Also long gone. Care to…
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Compliance is not a manual – not even a Red Flags Manual
By Myril Shaw “We need to make sure our store meets compliance standards, we need a Red Flags Manual.” Well,…
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Create better customer connections through emotional marketing
By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants…
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A Culture Success Story
By Bill Yeargin If you look up Culture Warrior in the dictionary, next to it you will see a picture…
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Are you appealing to the “right” brain with your sales and marketing?
By David Gee Our audiences today are time starved and in control as never before, and we must work smarter…
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Start the new year off by being authentic
By Mark Overbye You’ve no doubt heard the saying, “Be authentic.” If you’re like most people, you contemplate it for a…
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‘Tis the season for a jolly review of your F&I profit
By Myril Shaw Well, here we are, the heart of the so-called “slow season.” Thanksgiving, and Black Friday, have now…
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