Home » Blogs » Guest Blog (page 5)

Guest Blog

Why Shortcuts Ruin Results

By Dan Coughlin, The Dan Coughlin Co. - People are often categorized into groups by things like their gender, race, height, year of birth, and nationality. Then all sorts of assumptions are made about each person based on their combination of these labels. Those labels mean nothing to me. They don’t tell me anything about the individual because the individual ...

Read More »

5 tips for using QR codes

According to recent statistics, in the month of June, 14 million U.S. mobile phone users used their smart phones to scan QR or barcodes that were found in newspapers, magazines and product packages that could be found in a store or at their residence.

Read More »

Is American Express Your Competitor?

By Jeff Scherer, Lifestyle Integrated Inc. - When I started in marine marketing over 10 years ago, we preached the message that businesses should be less concerned with the dealership down the street, but more about the recreational activities (sporting events, vacations, etc) that all compete for that recreational spend. While there may be no argument that is still true, ...

Read More »

Cloning Customers with Customers – Part 2

By Jim Ackerman, President of Ascend Marketing - In our last column we suggested that the hit-and-miss approach to referral generation is costing you money and we gave you the reasons why referral selling is so wonderful, along with recommendations for how you can execute a more systematic approach to referral generation. In this column, we’re going to reveal and ...

Read More »

The Advantages of Disadvantages

By Dan Coughlin, The Dan Coughlin Co. — Many great achievements can be traced back to overcoming disadvantages. Many great failures can be traced back to a lack of disadvantages. Be careful about complaining about your disadvantages and about assuming that your advantages will guarantee you success in life. Disadvantages can help propel you to see your situation from different ...

Read More »

Build Your Hub to Sustain Business Success

By Dan Coughlin, The Dan Coughlin Co. — On January 9, 2001 Steve Jobs explained what would become one of the most famous business strategies of all time. He called it The Digital Hub. Here it is if you want to see the speech: http://www.youtube.com/watch?v=9046oXrm7f8 This concept has been written about in numerous business books and magazines. In essence, he ...

Read More »