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Guest Blog

Is American Express Your Competitor?

By Jeff Scherer, Lifestyle Integrated Inc. - When I started in marine marketing over 10 years ago, we preached the message that businesses should be less concerned with the dealership down the street, but more about the recreational activities (sporting events, vacations, etc) that all compete for that recreational spend. While there may be no argument that is still true, ...

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Cloning Customers with Customers – Part 2

By Jim Ackerman, President of Ascend Marketing - In our last column we suggested that the hit-and-miss approach to referral generation is costing you money and we gave you the reasons why referral selling is so wonderful, along with recommendations for how you can execute a more systematic approach to referral generation. In this column, we’re going to reveal and ...

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The Advantages of Disadvantages

By Dan Coughlin, The Dan Coughlin Co. — Many great achievements can be traced back to overcoming disadvantages. Many great failures can be traced back to a lack of disadvantages. Be careful about complaining about your disadvantages and about assuming that your advantages will guarantee you success in life. Disadvantages can help propel you to see your situation from different ...

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Build Your Hub to Sustain Business Success

By Dan Coughlin, The Dan Coughlin Co. — On January 9, 2001 Steve Jobs explained what would become one of the most famous business strategies of all time. He called it The Digital Hub. Here it is if you want to see the speech: http://www.youtube.com/watch?v=9046oXrm7f8 This concept has been written about in numerous business books and magazines. In essence, he ...

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Management Lessons from Youth Sports

I encourage you to coach a youth sports team even if you don’t know that much about the sport. You will learn a lot about yourself and about human dynamics in scenarios that are hard to duplicate anywhere else.

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If you’ve got it, if you’ve done it, flaunt it

By Jim Ackerman and Paul Furse -- For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they’re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take the ads slicks they’ve been ...

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