Guest Blog
-
Make the most of customers’ micro-moments
By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital…
Read More » -
The Power of 20
By Myril Shaw As a provider of F&I and Compliance excellence, we are always looking to make the best better. As…
Read More » -
Create better customer connections through emotional marketing
By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants…
Read More » -
Start the new year off by being authentic
By Mark Overbye You’ve no doubt heard the saying, “Be authentic.” If you’re like most people, you contemplate it for a…
Read More » -
‘Tis the season for a jolly review of your F&I profit
By Myril Shaw Well, here we are, the heart of the so-called “slow season.” Thanksgiving, and Black Friday, have now…
Read More » -
Boost your sales leads with these 4 digital marketing tools
By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull…
Read More » -
Expect the Unexpected
By Bill Yeargin Despite many of us having an inclination toward hindsight bias, which is believing we saw things coming…
Read More » -
Elliot’s Brief Blog
Dr. Elliot Eisenberg is an internationally acclaimed economist who was the keynote speaker at the first ELEVATE SUMMIT conference last…
Read More » -
Drive more business by consistently advertising your inventory online
By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when…
Read More »