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Guest Blog

Targeting customers by generation on social media

Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use social media, and that includes Americans of all ages. Not only is social media popular now, but it’s only expected to increase in popularity with time. While it’s not likely that your parents or retirement-age neighbors were actively using social ...

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The free trade question

Between working as CEO of a company in the boating industry with global distribution (70 countries) and serving, until recently, as co-chair of the Manufacturing Council’s Trade, Tax Policy and Export Growth Committee (a group of business leaders who advise the U.S. Secretary of Commerce), I have spent a fair bit of time thinking about global trade. Trade was a ...

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Manufacturing Day – Looking out for our future!

Pretty much any time a group of my fellow CEOs get together, the discussion will eventually head toward what many of us describe as our biggest challenge – finding good employees. At Correct Craft, we have manufacturing plants across the U.S. and we offer competitive pay and benefits; however, it is still a challenge to find the employees we need ...

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Incorporating hospitality offerings effectively

While a niche segment, the marina business is very much a part of a wide spectrum of industries, including hospitality. IGY Marinas has already played in this space, expanding our F&B restaurant brand, Fat Turtle and owning/operating Montauk Yacht Club Resort & Marina in the Hamptons/Montauk area. Taking this further, we’ve recently launched our hospitality division, as our team has ...

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How to get a Verified badge for your dealership

Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your page’s visibility in search results. What is a verified page, you ask? For a local business page like a dealership, the verification symbol is a ...

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When dealership culture eats your business strategy for a snack

This blog was originally featured on PowersportsBusiness.com and has been republished with permission. Dealerships are made up of many complicated layers. Like most complex systems, there are parts you can see visibly and other parts are not easy to see with the naked eye. Because dealerships are complicated and complex systems, you often have to peel back the layers to truly understand ...

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Shifting ad spend to save money and achieve more sales

Ten years ago – or even five years ago, for that matter – when someone asked you how you were advertising your dealership, what would your answer have been? It’s likely that you were running ads in your local newspaper, on the radio, maybe you had a commercial on TV – if you were really wanting to make an investment, ...

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We are all stronger together

This blog was originally featured on PowersportsBusiness.com and has been republished with permission. Coexistence for us humans is so crucial today, as technology has made the planet we live on seem so small. Through understanding and cooperation, humans have grown to levels hardly imagined a generation ago. So if globally we can accomplish this, why does it seem so difficult ...

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How marinas can benefit from BIG program funding

Boating is one of the more popular recreational activities in the world. In the United States alone, there are approximately 12 million registered boats to prove it, of which an estimated 560,000 are at least 26 feet long. When putting these numbers into perspective we begin to think of the incredible demand there is for marina operators to provide sufficient ...

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How manufacturers can leverage Facebook Lead Ads to drive customers

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers, but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them ...

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