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Guest Blog

Three simple guidelines to boost your image optimization

As impressed as I am with Google and all they do, did you know search engines are blind? They are incapable of viewing images on websites. It’s in fact the website’s responsibility to name and describe exactly what an image is for the search engines to read. Without proper image optimization, search engines are left to believe your website is ...

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Connecting with the now consumer

Justin DiVilio

A few weeks ago a video called "Toyota – Future Retail Environment" made its way to my inbox with the subject, “Good Watch.” My curiosity was piqued, so I hit play. The “Now Consumer” was the main focus of this short video, and while it may have been made for the car industry, it absolutely spoke to me, the marine ...

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When politicians pick winners and losers

Lou Sandoval

Editor's note: Chicago mayoral candidate Chuy Garcia recently proposed expanding the sales tax on "luxury" items in the city, including boats. Chicago boat dealer Lou Sandoval responds to that proposal. As someone who was raised on the Southside by working class parents, I never imagined I would be where I am today--living the dream and owning my own business. I ...

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Ensure your website is mobile-ready with this handy checklist

Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for 60 percent of all online traffic up from 50 percent a year ago. This doesn’t mean you don’t need to stay after your full site, because the other half is still browsing via their desktops and the hardcore purchasing and ...

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How to get (really) good at business communications

It’s easy to roll your eyes and moan about the state of business communications. Everything from incomplete, inaccurate and confusing emails and memos to meeting minutes and reports that don’t make sense. Ineffective business letters, most of which are peppered with the first person singular pronoun, are fodder for the recycling bin. All this results in errors, causes confusion, wastes ...

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Profits through my eyes

It’s been too long since my last blog for Boating Industry. I can easily say I have been slammed with work and projects with retailers. Retailers that are on the gas are keeping me busy using my eyes and designs to create a new kind of in store experience. I love it; they love it, and wow, the industry is ...

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Barriers to entry

“Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.” — Chris Murray It’s not an easy task to open a new dealership, buy an existing dealership, or to operate a dealership, for that matter. The costs associated with along with OEM requirements are not something that most folks can comprehend or ...

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Don’t make ‘all I want to do is sell’ your mantra

It was an early morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day so the atmosphere was, to say the least, rather relaxed. A sales manager was the last to arrive, whispering to the person next to him as he sat down, “All I want to do is sell.” The meaning was clear. ...

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Becoming the most effective salesperson


One seminar leader opened a workshop for property and casualty insurance agents by asking this question: “Why do people buy insurance?” After the participants offered a variety of responses, he says there’s only one right answer: “To take care of claims.” What seems rather intuitive to most consumers may not be quite so clear to insurance salespeople. How could they ...

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‘Boaterz n Bikerz’ combine for nationwide tour

I have two passions in life: Boating and motorcycling. I fell in love with boating as a teenager when my dad bought his first 19-foot wooden sailboat with a small trolling motor; we used to sail for hours all around the waterways of Northwest Florida. I had friends whose folks owned a ski boat, so when dad and I weren’t ...

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