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(LE)GO Boating

By By Jonathan Sweet

Getting families and children interested in boating is one of the best ways we have to grow the industry.

Capitalizing on the buzz around The LEGO Movie, Breakwater Marine found a creative way to grab that demographic’s attention and help draw them to the Vancouver Boat Show.

The Surrey, B.C., dealer partnered with LEGO and Brickville Design Works for the show to build a replica of the Larson Lx180, built entirely out of LEGO and DUPLO blocks. Using 10,500 bricks over the course of three days, a four-person team lead by Robin Salther built the scaled replica.

(The company also gave away a real Larson Lx180 at the show.)

Lego-boatA second, 24-inch replica was built and auctioned off to benefit the BC Children’s Hospital and the Juvenile Diabetes Association.

The auction raised more than $2,000 for the charities and both LEGO boats were a draw and exciting for young kids and old kids at heart, said Breakwater President/CEO Aaron Fell.

2 comments

  1. What an inspiring idea! We have been discussing an idea to involve boat owners and brokers to share they boating passion with teenagers. One of our goals this year is to form a club where teens can try and learn basics of boating at no cost. As you said: "Getting families and children interested in boating is one of the best ways we have to grow the industry."

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  2. I agree with Jonathon and Anna “Getting families and children interested in boating is one of the best ways we have to grow the industry.”

    And what a clever little marketing trick to piggy back of the awesome Lego Movie

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