Sea Pro concludes 2024 dealer meeting
Sea Pro Boats recently concluded its 2024 National Dealer Meeting where the Whitmire, South Carolina-based boatbuilder was joined by about 60+ dealers and OEM business partners came to Columbia, South Carolina to learn about the builder’s market growth over the past year, successful 2024 new product introductions and, most importantly, plans for new 2025 MY boats Sea Pro will be unveiling to help sustain positive momentum.
Reviewing its recent 12-month journey with Sea Pro dealers, company president/founder Jimmy Hancock and business partner Preston Wrenn were able to report surprisingly strong sales growth, given the overall economic conditions and tough market conditions for the recreational boating business. For example, Sea Pro’s overall sales over the past 12 months showed more than 24% growth, resulting in a nearly 4% jump in market share for all new boats between 15 and 50 feet. More importantly, in the 20- to 26-foot Deep V center console market — the “bread and butter” of Sea Pro’s business — they reported a more than 27% increase in sales over the previous 12 months. This put Sea Pro in the Top 5 nationwide in this important vessel category — with all four brands ahead of them experiencing decreased sales over the past year.
The partners also reported to dealers that Sea Pro is now the nation’s largest manufacturer of bay boats from 17-25 feet — an accomplishment bolstered by nearly 20% growth over the past year.
“We’re proud of what we’ve achieved over the past year. It validates our belief that innovative new products and being strategic about new models can lead to success and create significant growth — even when the overall industry is trending downwards,” said Hancock. “We’ve kept our foot on the gas pedal and remained focused on bringing new models to our line-up over the past year. Sea Pro is a growing brand with a good team of people behind it. So, we have no intention of letting up on what has been a great formula for success.”
Recognizing the many people who helped make 2024 a success was an important part of Sea Pro’s dealer meeting event. Several key dealers from around the nation were honored by Hancock for their important contributions to Sea Pro’s growth over the past year. “None of this would have been possible without the hard work of our great dealers. We’re fortunate to have some of the best business partners in the industry, and with their continued help and support we are looking forward to another great year ahead,” said Hancock.
