Tag Archives: social media

Blending your marketing tactics

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

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Find a young mentor

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

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Why Instagram matters for your dealership

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

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Weekly 5: FLIBS plans improvements for 2016

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. FLIBS plans improvements for 2016 Attendees and exhibitors at this fall's Fort Lauderdale International Boat Show should see some improvements in display space, food and more, show organizers ...

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Despite rules, social media used in workplace

A recent Pew Research Center study found that American adults employed on a part- or full-time basis say social media plays some role in the lives of many American workers. The study highlighted trends for how employees are using social media at their job – professionally or personally. What I found most interesting about the study was the percentage of ...

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Weekly 5: Texas flooding leads to lake closures

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. Texas flooding leads to lake closures Heavy rains in Texas have prompted safety concerns and resulted in the closure of several lakes around the state, including Lake Worth ...

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Weekly 5: RBFF launches 60 in 60 program to grow fishing

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. RBFF launches '60 in 60' program With the goal of bringing more anglers into fishing (and boating), the Recreational Boating & Fishing Foundation has embarked on an ambitious ...

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Weekly 5: ABC names additional speakers

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Monday on BoatingIndustry.com. 1. ABC names additional speakers The American Boating Congress has unveiled a few more speakers for this year's conference. ABC had previously announced keynote addresses from Tucker Carlson, co-host, ...

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Weekly 5: Increasing resistance to ethanol mandate

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Increasing resistance to ethanol mandate As the political and economic climate has changed since the Renewable Fuel Standard first passed, so have feelings about ethanol -- even in ...

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Personal experiences drive digital brands

At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His session focused on the differences between branding and marketing, what defines a brand and how utilizing digital media can build the brand. As Chandler noted in his presentation, there are a few key differences between marketing and branding: Marketing is ...

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