social media

News

January 27, 2015

Molo launches marina management software

New York – Molo, a tech startup from New York City, announced today that it has launched a new marina management platform…

Nicholas Upton

Nicholas UptonJanuary 15, 2015

Shining a light on ‘dark social’

While working on a social media article for the February 2015 issue of Boating Industry I heard the same complaints…

Weekly 5: Dealers optimistic at Houston boat show

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…

Features

Nicholas UptonOctober 7, 2014

5 ways to maximize your YouTube video marketing

Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google…

The StaffAugust 1, 2014

Webinar update: Answering your social media questions

We had a great turnout for our recent “Creating a Social Media Strategy” webinar. While having a few hundred of…

Features

The StaffMay 1, 2013

Social media: 66 tips and tools to grow your business

Pinterest, Facebook, YouTube, like, SEM, poke, Tweet, fan, hashtag, SEO, Instagram, Google+, graph, feed – it’s easy to get lost…

Brent RennekeJuly 5, 2011

Tracking the geographic success of your Facebook page

As your Facebook page has matured, the “Likes” are starting to pile up, and tracking that growing support in a…

Contributing BloggerMay 5, 2011

Posting content to Facebook and Twitter – When, What and How

I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should…

Contributing BloggerApril 5, 2011

QR Codes – How They Fit Into Your Social Media Strategy

A QR Code (short for Quick Response) is a matrix code or 2D code. Using a smart-phone, a person merely…

Contributing BloggerJanuary 7, 2011

Listen First, Then Engage! Monitoring and Engagement Tools.

Here is the question we are going to answer: How can I use social media to listen and make a…

Contributing BloggerDecember 21, 2010

The Fundamentals of Social Media

With all the talk about social media, most businesses are confused and overwhelmed.

Contributing BloggerDecember 3, 2010

What is Social CRM?

During some of my recent dealer visits, dealers have been asking how to properly monitor their social media accounts and…

mdavinNovember 12, 2010

How to follow MDCE online

There's a lot scheduled for next week's Marine Dealer Conference & Expo, and we want to be sure to share…

Contributing BloggerOctober 19, 2010

A Social Media Playbill: Who Are the Actors? Who Are the Producers? Who are You?

Who are these parsers of dialogue, weavers of conversation, commenters of the blogdom? They have titles, you know. They have…

Contributing BloggerAugust 31, 2010

Eavesdrop on your customers through social media

Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but…

Contributing BloggerMarch 12, 2010

Five ways you can promote dealership events with social media

A majority of the dealers I spoke with did not even consider a social media marketing plan to help promote…

Contributing BloggerMarch 5, 2010

How Social Marketing Helps Dealers: A View from Outside the Marine Industry

Let’s see how the auto industry handles social media and take some lessons away from another market that was “forced…

Contributing BloggerDecember 11, 2009

“Get ‘em While They’re Young” – The Nurturing of Today’s Youth Boaters

By Gary W. Druckenmiller, Jr., co-founder, TheOpenSea.com — Like most of us, I’ve been boating for years. I started as…

NMMA Launches Waterways Access Initiative

Teledyne Promotes Michelle Hildyard to GM of Raymarine and FLIR Marine

WSIA Encourages Boaters and Water Sports Enthusiasts to Pass The Handle

Suzuki Marine Promotes Brandon Cerka to Executive VP

PORT 32 Marinas and Acme Marinas Merge Marina Portfolios

Ultimate Marine Adds Wellcraft Boats to Florida Lineup

Women to Tackle Bass in Florida at Ladies, Let’s Go Fishing Event

Pettit Paint Welcomes Brandon Michaud to Marine Sales Team