Tag Archives: sales and marketing

If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m talking about setting goals and developing a plan to achieve them at the show. There are three main goals of any boat show for successful boat dealers: 1. Sell as many boats as ...

Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the shock and outrage of it all, you’ll likely have one of three responses. 1. Denial … “We are getting our share of the sales and well, people are just too price sensitive these days. No one is holding margin like ...