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Tag Archives: Russell Marine

Russell Marine to open new location

Russell Marine, a division of Russell Lands, Inc., announced a new location on U.S. Highway 280 in Alexander City, Ala. The new facility will be in a building most recently occupied by the Russell Corporation, the apparel manufacturing company. Russell Marine purchased the property and plans to significantly renovate, upgrade and transform the facility. The new marine showroom, boat storage ...

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Brunswick, Sea Ray honor Top 100 dealers

Brunswick Corp. has announced that 14 Sea Ray dealers were honored by Boating Industry magazine as 2018 Top 100 Dealers. The Sea Ray dealers were selected from thousands of dealers in North America. Boating Industry’s Top 100 Dealers are judged on business operations, professionalism, marketing tactics, customer service and more. The group of 14 dealers includes the following: • Sail ...

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Crafting new revenue streams for the year ahead

Dealers share approaches for bettering the bottom line Top dealers understand the importance of cultivating new revenue.  Planning is critical, and the path to a better bottom line often begins when the current boating season starts to wind down and thoughts turn to the year ahead.  A number of Boating Industry’s 2017 Top 20 dealers took unique approaches when it ...

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The Workforce Crisis: Apprenticeships create funnel of incoming employees

Dealers and manufacturers have implemented apprenticeship programs to address their workforce shortages. These programs often take an employee who has a technical background – in marine trades or otherwise – and trains them on the job with a mentor.  At Russell Marine in Lake Martin, Ala., the apprentices start their six-month trial period at the dealership’s rigging facility, as rigging ...

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7 steps to creating successful events

For marine businesses looking to create successful events, there is one simple tactic: plan ahead. Any event that is intended to make an impact on customers should take weeks to organize, develop and execute. “To have any successful event, you have to plan far enough in advance,” said Dave Commander, president of Russell Marine, the Boating Industry Top 100 Best ...

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