Tag Archives: RBFF releases new study

RBFF and DICK’s Sporting Goods host female anglers to encourage participation

Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time high. To continue evolving the fishing and boating community into a more inclusive space, the Recreational Boating & Fishing Foundation (RBFF)’s Take Me Fishing campaign partnered with DICK’S Sporting Goods to host a group of influencers on a two-day outdoor excursion prior to ICAST ...

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Putting the “I” in ICAST

David Gee Boating Industry

By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center for ICAST 2021, the world’s largest sportfishing trade show. It’s the premier showcase for the latest innovations in fishing gear, accessories and apparel, and helps to drive recreational fishing sales. And sales are up, way up, and that’s no fish story. ...

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New study offers insights for retaining new boaters and anglers

RBFF fishing study

The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and returning anglers and boaters to ...

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