Tag Archives: October 2015

CSI programs offer many benefits for improving business If there’s one thing most manufacturers and dealers can agree on, it’s the importance of delivering a good customer experience. Making boating easier is a constant mantra for the industry as it works to improve the experience of buying and owning a boat. We all know the “What are the two best ...

It’s been another good year for the tow boat segment. According to data from Info-Link, sales of inboard boats were up over 10 percent year-over-year. Most manufacturers feel extremely confident about their future. And why shouldn’t they? They’ve been able to achieve something the whole industry is aiming to accomplish: attract Millennials. The average age of inboard boat buyers was ...

If it takes a village to raise a child, then it takes several to appeal to con­sumers’ demands. As consumers continue to prioritize comfort and style and manufacturers work tirelessly to design vessels that meet those needs, the onus is on interiors suppliers to step up to the plate and create those products. “The consumer these days is very styled ...

Much has been written about what it takes to attract and retain Millennial customers, but what does it mean for dealers and manufacturers who manage employees ranging in age from 14 to 34? There’s no denying that they’re extremely important to everyday operations but effectively managing them calls for some extra finesse. The reality is you can’t treat everyone the ...

Buying a boat is a big decision for many consumers, and a particularly intimidating one for new buyers. How do dealers help ease consumers’ fears and convince them to take that leap to ownership? Enter boat clubs. Dealer-owned boat clubs are a useful selling tool for a business to allow customers to test various vessels, discover different ways to boat ...

We spend a lot of time talking about Millennials in this industry and it’s no mystery why, with an estimated 75.3 million of them in the United States. That makes them the largest living generation, and by the time they peak at an estimated 81.1 million in 2036, they’ll be the largest ever. At the same time, they’ve been one ...

We have recognized our four Movers & Shakers for 2015, but they’re not the only industry leaders making bold moves to improve the boating industry. Here are seven more individuals – and one family – that are working to shake up the industry. From tackling the invasive species challenge to taking on the country’s changing demographics, these leaders are working to ...

Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet this year we had the most nominees ever for the program – and arguably the strongest as the debates over this year’s selections were among the most ...

Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet this year we had the most nominees ever for the program – and arguably the strongest as the debates over this year’s selections were among the most ...