October 2015
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Features
Suppliers discuss how styling, comfort and quality drive boat interiors
If it takes a village to raise a child, then it takes several to appeal to consumers’ demands. As consumers…
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Columns
“Generation Why” … Tips for managing Millennials
Much has been written about what it takes to attract and retain Millennial customers, but what does it mean for…
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Creating new customers through membership, ownership
Buying a boat is a big decision for many consumers, and a particularly intimidating one for new buyers. How do…
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Columns
At the Helm: The Millennial conundrum
We spend a lot of time talking about Millennials in this industry and it’s no mystery why, with an estimated…
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Features
Boating Industry’s 2015 Bold Moves
We have recognized our four Movers & Shakers for 2015, but they’re not the only industry leaders making bold moves to…
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2015 Boating Industry Movers & Shakers Finalists
Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve…
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Features
2015 Boating Industry Movers & Shakers
Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve…
Read More »