Tag Archives: Matt Sellhorst

Brand building vs. results marketing

Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my book, “Marine Marketing Strategies,” I give the example of “brand building” versus what I call “results marketing.” The goal of traditional, image or brand building ads is to “get your name out there” and be “top of mind.” The idea ...

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Skyrocket your boat show ROI

If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m talking about setting goals and developing a plan to achieve them at the show. There are three main goals of any boat show for successful boat dealers: 1. Sell as many boats as ...

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7 ‘must-dos’ this fall for a spectacular 2017

Wow, another busy summer selling season in the books. I trust it was a good one for you and yet know that 2017 can be even better … if you’re willing to do the work. One major issue dealers share with me is they just don’t get the important work done in the offseason because it is just too darn ...

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7 ‘must-dos’ this fall for a spectacular 2017

Wow, another busy summer selling season in the books. I trust it was a good one for you and yet know that 2017 can be even better … if you’re willing to do the work. One major issue dealers share with me is they just don’t get the important work done in the offseason because it is just too darn ...

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Matt Sellhorst joins Boating Industry as columnist

Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May issue of the magazine. Sellhorst is the author of “Marine Marketing Strategies” and head profits coach at Boat Dealer Profits. Sellhorst was also the winner of the 2015 MDCE Best Ideas Contest, a winner of Boating Industry’s Movers and Shakers ...

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How to build a top-notch sales operation

Today’s customer is a complicated individual. They are more skeptical and less impulsive, and they do more online research before purchasing than ever before. They are interested, but their lives are so busy that they can’t stay focused. They have more money than during the recession, but they aren’t sure if they want to spend it just yet. How do ...

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What your prospects are really thinking about

Back in 1999 a song was put out by Lee Anne Rimes called “Big Deal.” As a big fan of country music – from Merle Haggard to George Strait, Kenny Rogers and even a few of the more traditional new acts –I’ve always enjoyed this song. If you’ve never heard it, it’s fast tempo and catchy lyrics make it a ...

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What will you do ensure a better 2016?

MattEver hear that the definition of insanity is doing the same thing and expecting different results? It’s an old saying, I think attributed to Albert Einstein (or at least that’s what the Internet said.) Whoever said it, the idea is true. If you want different, better, easier, more profitable results you need to do something different than what you’ve been ...

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