Home » Tag Archives: Matt Sellhorst

Tag Archives: Matt Sellhorst

The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

Read More »

Three keys to winning with your dealership website

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow and/or non-mobile friendly websites, this ...

Read More »

The digital marketing strategy every dealer, broker and manufacturer should be using in 2018

Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d been searching for that exact thing or visited that company’s website. It happens virtually every day. What is it, you ask? The technical term is re-targeting (Facebook/Instagram) and re-marketing (Google Display Network). Imagine someone visits your website and views your ...

Read More »

5 things you need to know about geo-targeting for your boat business

You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you five things you need to know about geo-targeting but didn’t know who to ask. We’ll start with the basics and ...

Read More »

What the big Facebook News Feed change means for you

As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it prompts a question in my mind. But, before we get to the question, here is the change that has the digital marketing world gossiping like a gaggle of teenagers. Mark Zuckerberg – the founder and CEO of Facebook – made ...

Read More »

Practical and profitable 2018 marketing plans

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

Read More »

Matt Sellhorst offering free copies of new book

Matt Sellhorst, the CEO of Boat Dealer Profits and creator of the SPLASH System, recently released his second book, “Boat Dealer Profits; How the SPLASH System can help you sell more boats, make more money and have more fun!” specifically for boat dealership owners and managers. The book is available at Barnes & Noble and Amazon for $19.95; however, for ...

Read More »

Matt Sellhorst launches new podcast

Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his podcast series Boat Dealer Profits. The podcast is available for download and to subscribe on iTunes, Sticher radio and www.BoatDealerProfits.com/Podcast. The show will be a combination of interviews with industry experts with experience, products and insights that will help motivated professionals in the ...

Read More »