March 2016
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Features
Planning your exit strategy
In our industry, it is easy to focus on the here and now: What do we need to do to…
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Features
New player, technology aim at reinvigorating sterndrive segment
From the two largest players taking very different approaches to developing new engines to a new manufacturer emerging in the…
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Features
How to build a top-notch sales operation
Today’s customer is a complicated individual. They are more skeptical and less impulsive, and they do more online research before…
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Features
Good results for public boating companies to close out 2015
The final quarter of 2015 proved to be a good one for the publicly traded companies in the industry, with…
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Features
Social proof through traditional media
The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100…
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Columns
A crack in the ethanol armor?
Editor’s note: An earlier version of this print column appeared as a blog on BoatingIndustry.com. The Renewable Fuel Standard (and…
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Survey: Digital marketing leading the way
The boating industry is embracing digital marketing to an even larger extent than in past years, with mobile advertising, social…
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Features
Miami boat show highlights
There was plenty of news, new products and a new location at this year’s Miami International Boat Show. Some long…
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Features
Integration driving marine audio forward
Improved design, quality key factors in success The days of slapping an add-on stereo into a boat and calling it…
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