Tag Archives: Lowrance

Lowrance celebrates 60 years

Lowrance announced today plans for the celebration of its 60th anniversary. Founded by Darrell J. Lowrance in 1957, the company designed and manufactured the original FISH LO-K-TOR – the first transistorized sonar product to display individual fish and show their depths. The FISH LO-K-TOR sold over a million units from 1959 to 1984. Over its history, Lowrance introduced the first ...

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Navico announces integration of Mercury SmartCraft features

Navico, the manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands, announced the integration of new, advanced Mercury SmartCraft functionality with select Lowrance and Simrad displays. The integration enables boaters to control Mercury autopilots directly from select Lowrance and Simrad displays and includes new features like Auto Heading, Route/Waypoint Tracking and Active Trim. The integration ...

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Lowrance and Simrad sign exclusive partnership with Crest Pontoons

Lowrance and Simrad announced Monday its exclusive partnership with Crest Pontoon. The Lowrance HOOK-4 fishfinder/chartplotter will be offered as an exclusive navigation option on all 2017 Crest I, Crest II, Crest II Fish and Crest II Select boats. Simrad GO5 XSE multifunction displays will be offered as the standard navigation system on all 2017 Caliber, Classic, Caribbean, Continental and Savannah ...

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Goldman Sachs and Altor Fund IV acquire Navico

Navico – a provider of marine electronics and parent company to the Lowrance, Simrad, B&G and GoFree brands – announced Wednesday that Goldman Sachs Merchant Banking Division and Altor Fund IV have partnered and signed an agreement to acquire Navico from the Altor 2003 Fund. Navico has a history of investment in research and development. It has led to the ...

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Lowrance introduces network diagnostic software

Lowrance, a brand offering fishing electronics since 1957, recently announced the release of the Lowrance Network Analyzer and Service Assistant with integrated wireless diagnostics tools. Available in a free software release, the new tools are designed to ensure optimal marine-electronics performance for Lowrance multifunction displays. Available on HDS Gen3, HDS Gen2 Touch, Elite-5 and Elite-7 Ti multifunction displays with GoFree ...

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OceanLED adds new director of marketing

OceanLED has appointed Jim Deheer to the role of director of marketing with global responsibility for all of OceanLED’s marketing and communication activities. “We are delighted to welcome Jim to Ocean LED management team,” says Ocean LED CEO Guppy Dhariwal. “Jim brings with him extensive marine industry knowledge and experience, which will be a huge asset for us as we ...

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Lowrance and Simrad partner with Mercury on touch displays

TULSA, Okla. – Lowrance announced today that, in partnership with Mercury, the full line of Lowrance HDS Gen3 and HDS Gen2 Touch multifunction displays and the full line of Simrad GO, NSS evo2 and NSO evo2 multifunction displays will soon receive a new software upgrade that adds powerful functionality with the recently introduced Mercury VesselView Link module, providing boaters with ...

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