Lowrance
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News
Lowrance celebrates 60 years
Lowrance announced today plans for the celebration of its 60th anniversary. Founded by Darrell J. Lowrance in 1957, the company…
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Navico announces integration of Mercury SmartCraft features
Navico, the manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands, announced the integration of…
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Lowrance and Simrad sign exclusive partnership with Crest Pontoons
Lowrance and Simrad announced Monday its exclusive partnership with Crest Pontoon. The Lowrance HOOK-4 fishfinder/chartplotter will be offered as an…
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Goldman Sachs and Altor Fund IV acquire Navico
Navico – a provider of marine electronics and parent company to the Lowrance, Simrad, B&G and GoFree brands – announced…
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News
Lowrance introduces network diagnostic software
Lowrance, a brand offering fishing electronics since 1957, recently announced the release of the Lowrance Network Analyzer and Service Assistant…
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News
OceanLED adds new director of marketing
OceanLED has appointed Jim Deheer to the role of director of marketing with global responsibility for all of OceanLED’s marketing…
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Lowrance and Simrad partner with Mercury on touch displays
TULSA, Okla. – Lowrance announced today that, in partnership with Mercury, the full line of Lowrance HDS Gen3 and HDS…
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