Lauren McLean
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Blog Spotlight
Hitting the target with social media ads
Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely…
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Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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Blog Spotlight
Looking ahead to 2018: How to be a great leader and inspire your team
As we close on 2017 and look toward the new year, you may be considering the goals and improvements that…
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Blog Spotlight
Don’t underestimate the value of your website’s “About Us” page
We’ve seen a lot of “About Us” pages on dealership websites, and they can really range in quality. Sometimes dealers…
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Blog Spotlight
Social media cheat sheet for your dealership, part two
It can be tricky to navigate social media as a business. There is a balancing act between posting too much…
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Blog Spotlight
Social media cheat sheet for your dealership, part one
It can be tricky to navigate social media as a business. There is a balancing act between posting too much…
Read More » -
Blog Spotlight
Targeting customers by generation on social media
Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use…
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Blogs
Shifting ad spend to save money and achieve more sales
Ten years ago – or even five years ago, for that matter – when someone asked you how you were…
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Blogs
Keys to launching a great website
What kind of first impression do you offer to your potential customers? You likely go to great measures to make…
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Blogs
How to be a customer service champion
The happiness and loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says…
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Blogs
Grab the attention of your phone-obsessed customers
These days, you can pretty much count on the fact that your dealership’s current and potential customers are on their…
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