January 2016
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Features
16 Marketing Trends for 2016
After a strong 2015, the boating industry should feel confident about its businesses in the coming year. That confidence will…
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Features
2016 boating industry forecast
Most segments, areas looking good for 2016 Sometimes there’s nothing wrong with being boring. That may be the best way…
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Features
Versatility, day boating trends lead to center console growth
While pontoon boats have commanded the lion’s share of the sales and market share headlines over the past several years,…
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Boat clubs, sharing models enter strategic partnerships, grow industry
In order to get new boaters involved in our industry, it seems that all we need to do is open…
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Top 100 Spotlight: Embracing new markets
It’s no secret that America becomes more diverse every day. That means that the markets we’re trying to reach in…
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Columns
At the Helm: Squeezing the middle
In our research and interviews for this month’s industry forecast article, we’re seeing continued, steady growth in the boat market.…
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Features
Q&A with Melissa Danko, 2015 Darlene Briggs Woman of the Year
Melissa Danko, executive director of the Marine Trades Association of New Jersey, was named the Darlene Briggs Woman of the…
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Features
Full speed ahead for Miami show: A Q&A with Thom Dammrich
One of the biggest changes in the Miami International Boat Show’s 75-year history takes place this year, as the show…
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