Frank Peterson
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News
RBFF names new president and CEO
The Recreational Boating & Fishing Foundation (RBFF) announced Dave Chanda as the organization’s new president and chief executive officer. In…
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News
RBFF program gets boats back on the water
The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2021 Boat Registration Reactivation Program having mailed over 436,000 letters…
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August/September 2021
Freshwater fishing: Reeling in record revenue and participants
By David Gee Fishing is fun! I discovered that, or re-discovered that to be more accurate, on a recent trip…
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Blog Spotlight
Putting the “I” in ICAST
By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center…
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Blog Spotlight
In it for the Long Haul: Securing the Future of Your Business with Customer Engagement
By Frank Peterson I started my career in sales, spending over 13 years at Mobil Oil Corporation, before opening my…
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News
New study offers insights for retaining new boaters and anglers
The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS…
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News
New RBFF study offers insights to retain new anglers, boaters
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global…
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News
NMMA reports Get On Board campaign success
This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers…
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Dealers
Industry’s ‘Get On Board’ campaign signals success
In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million.…
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News
RBFF announces findings of 2020 Special Report on Fishing
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still…
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News
RBFF fishing license study shows opportunities
Today, the Recreational Boating & Fishing Foundation (RBFF) announced the findings of a new fishing license mystery shopper study, which…
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Features
Fishing for a pandemic panacea
By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but…
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Boating and fishing industries unite for summer marketing
Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax…
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News
New RBFF research IDs new ways to attract multicultural audiences
The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research on multicultural audiences and their relationship with…
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News
RBFF helps 60,000 boats return with reactivation program
The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats…
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News
RBFF announces new research for anglers
The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research, Actionable Strategies for Angler Recruitment, Retention and Reactivation…
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Feature
Celebrate National Fishing & Boating Week
National Fishing and Boating Week, sponsored by the Recreational Boating & Fishing Foundation is now underway, highlighting the importance of…
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News
RBFF welcomes new board member
The Recreational Boating & Fishing Foundation announced the addition of Florida Fish and Wildlife Conservation Commission (FWC) Executive Director, Eric…
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Feature
Survey of anglers and boaters looks at license-conservation link
The Recreational Boating & Fishing Foundation announced the results of a survey examining the link between fishing licenses and conservation.…
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Feature
RBFF announces 2019 grantees for education fund
The Recreational Boating & Fishing Foundation (RBFF) announced the 2019 grantees for its George H.W. Bush Vamos A Pescar Education Fund,…
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