Frank Peterson
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News
RBFF names new president and CEO
The Recreational Boating & Fishing Foundation (RBFF) announced Dave Chanda as the organization’s new president and chief executive officer. In…
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News
RBFF program gets boats back on the water
The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2021 Boat Registration Reactivation Program having mailed over 436,000 letters…
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August/September 2021
Freshwater fishing: Reeling in record revenue and participants
By David Gee Fishing is fun! I discovered that, or re-discovered that to be more accurate, on a recent trip…
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Blog Spotlight
Putting the “I” in ICAST
By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center…
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Blog Spotlight
In it for the Long Haul: Securing the Future of Your Business with Customer Engagement
By Frank Peterson I started my career in sales, spending over 13 years at Mobil Oil Corporation, before opening my…
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News
New study offers insights for retaining new boaters and anglers
The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS…
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News
New RBFF study offers insights to retain new anglers, boaters
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global…
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News
NMMA reports Get On Board campaign success
This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers…
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Dealers
Industry’s ‘Get On Board’ campaign signals success
In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million.…
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News
RBFF announces findings of 2020 Special Report on Fishing
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still…
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