Tag Archives: Frank Peterson

RBFF names new president and CEO

The Recreational Boating & Fishing Foundation (RBFF) announced Dave Chanda as the organization’s new president and chief executive officer. In his new role, Chanda will manage all aspects of RBFF operations and assume responsibility for meeting the strategic goals set by RBFF leadership. Chanda, who originally joined the RBFF team in 2017 as Vice President of State & Federal Engagement, ...

Read More »

RBFF program gets boats back on the water

The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2021 Boat Registration Reactivation Program having mailed over 436,000 letters to lapsed boat registrants and averaging a 10.11% response rate across 17 states. In its tenth year, the program re-registered 39,278 boats through direct mail outreach, grossing $1,491,754.90 in program registration fees for states.  “After tremendous gains in boating participation and ownership last year, it was critical ...

Read More »

Putting the “I” in ICAST

David Gee Boating Industry

By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center for ICAST 2021, the world’s largest sportfishing trade show. It’s the premier showcase for the latest innovations in fishing gear, accessories and apparel, and helps to drive recreational fishing sales. And sales are up, way up, and that’s no fish story. ...

Read More »

New study offers insights for retaining new boaters and anglers

RBFF fishing study

The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and returning anglers and boaters to ...

Read More »

New RBFF study offers insights to retain new anglers, boaters

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging the new audience surged amidst COVID-19. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and ...

Read More »

NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

Read More »

Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

Read More »

RBFF announces findings of 2020 Special Report on Fishing

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still on the rise. The Outdoor Foundation and RBFF-produced report, now in its 10th year, provides insights into demographics, the “leaky bucket,” perceptions of fishing and more. “Thanks to the strong improvements in recruitment and reactivation, fishing participation is up again ...

Read More »