Tag Archives: Frank Peterson

Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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RBFF announces findings of 2020 Special Report on Fishing

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still on the rise. The Outdoor Foundation and RBFF-produced report, now in its 10th year, provides insights into demographics, the “leaky bucket,” perceptions of fishing and more. “Thanks to the strong improvements in recruitment and reactivation, fishing participation is up again ...

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RBFF fishing license study shows opportunities

Today, the Recreational Boating & Fishing Foundation (RBFF) announced the findings of a new fishing license mystery shopper study, which shows promising gains made by states in their online license purchase process. Each year, more and more consumers are purchasing a broader range of goods and services online, as well as from mobile devices. The Online Fishing License Assessment was conducted to ...

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Fishing for a pandemic panacea

By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but fishing’s popularity has surged since the COVID-19 crisis gripped the country. “Fishing is obviously something you can easily and safely do while social distancing,” says Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating & Fishing ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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RBFF appoints new board chairman

The Recreational Boating & Fishing Foundation (RBFF) announced the appointment of Jeff Pontius as its new Board Chairman, as well as the appointment of five other Board positions and five new Board members. The new members will help RBFF continue to increase fishing and boating participation, working toward the 60 in 60 goal. Starting March 1, 2020, Jeff Pontius officially takes ...

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New RBFF research IDs new ways to attract multicultural audiences

The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research on multicultural audiences and their relationship with fishing and boating. The research points to nuances between various audience groups and includes recommendations on how to better reach these audiences. “The great news coming out of this research is that multicultural audiences represent a strong opportunity for RBFF ...

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RBFF helps 60,000 boats return with reactivation program

The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats back to the water. The program, which delivered letters to owners of boats with lapsed registrations in 19 states, resulted in more than 60,000 re-registrations. “Year after year, our Boat Registration Reactivation Program has brought tens of thousands of boaters ...

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RBFF announces new research for anglers

The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research, Actionable Strategies for Angler Recruitment, Retention and Reactivation (R3). With support from the Multi-state Conservation Grant Program, RBFF worked with Responsive Management to conduct national surveys and focus groups with U.S. residents and R3 professionals, with the intent of developing actionable strategies for angler R3. With key recommendations, RBFF aims ...

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Celebrate National Fishing & Boating Week

National Fishing and Boating Week, sponsored by the Recreational Boating & Fishing Foundation is now underway, highlighting the importance of recreational boating and fishing. During National Fishing and Boating Week, most states offer free fishing days. These are days where anglers are allowed to fish on public bodies of water without a fishing license. Check out the upcoming free fishing ...

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