The Recreational Boating & Fishing Foundation (RBFF) announced Dave Chanda as the organization’s new president and chief executive officer. In his new role, Chanda will manage all aspects of RBFF operations and assume responsibility for meeting the strategic goals set by RBFF leadership. Chanda, who originally joined the RBFF team in 2017 as Vice President of State & Federal Engagement, ...
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RBFF program gets boats back on the water
The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2021 Boat Registration Reactivation Program having mailed over 436,000 letters to lapsed boat registrants and averaging a 10.11% response rate across 17 states. In its tenth year, the program re-registered 39,278 boats through direct mail outreach, grossing $1,491,754.90 in program registration fees for states. “After tremendous gains in boating participation and ownership last year, it was critical ...
Read More »Freshwater fishing: Reeling in record revenue and participants
By David Gee Fishing is fun! I discovered that, or re-discovered that to be more accurate, on a recent trip to Florida to cover my first ICAST; the world’s largest fishing trade show. They do have a spot at the Orange County Convention Center in Orlando to wet a line and try out some of the latest equipment. But that’s ...
Read More »Putting the “I” in ICAST
By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center for ICAST 2021, the world’s largest sportfishing trade show. It’s the premier showcase for the latest innovations in fishing gear, accessories and apparel, and helps to drive recreational fishing sales. And sales are up, way up, and that’s no fish story. ...
Read More »In it for the Long Haul: Securing the Future of Your Business with Customer Engagement
By Frank Peterson I started my career in sales, spending over 13 years at Mobil Oil Corporation, before opening my own business. I know, personally, the importance of hitting quarterly and annual sales goals and turning a profit. But I also learned how important it is to plan for the long haul. In fact, it was that long term planning ...
Read More »New study offers insights for retaining new boaters and anglers
The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and returning anglers and boaters to ...
Read More »New RBFF study offers insights to retain new anglers, boaters
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging the new audience surged amidst COVID-19. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and ...
Read More »NMMA reports Get On Board campaign success
This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...
Read More »Industry’s ‘Get On Board’ campaign signals success
In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...
Read More »RBFF announces findings of 2020 Special Report on Fishing
The Recreational Boating & Fishing Foundation (RBFF) announced the findings of the 2020 Special Report on Fishing, noting participation is still on the rise. The Outdoor Foundation and RBFF-produced report, now in its 10th year, provides insights into demographics, the “leaky bucket,” perceptions of fishing and more. “Thanks to the strong improvements in recruitment and reactivation, fishing participation is up again ...
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