digital marketing
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Features
Survey: Digital marketing tops the chart
Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating…
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Columns
At the helm: Make way for the connected spender
We often talk in the boating industry about reaching the “middle class” — that nebulously defined average American. But the…
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Features
Craigslist data may surprise boat dealers
On December 1, 2016, Craigslist, the 16th most popular website in the United States, changed how the boating industry listed…
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Blogs
Add your dealership’s services to your Facebook page to increase revenue
Facebook has 1.23 billion monthly active users, 945 million mobile users and 757 million daily users. With traffic this high,…
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Blogs
Sales in a world of everything digital
With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a…
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Blogs
Getting started on Snapchat
The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It…
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Blogs
Blending your marketing tactics
Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message…
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Blogs
Why Instagram matters for your dealership
Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use –…
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Blogs
Same content, new format
While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from…
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Features
Lake Union Sea Ray: Separate marketing budgets create flexibility
The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100…
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Blogs
Digital marketing is traditional marketing
Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have…
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Features
New niche Internet domains come to boating
There is a big expansion happening with the Internet that you need to factor into your digital marketing plans. Do…
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Survey: Digital marketing leading the way
The boating industry is embracing digital marketing to an even larger extent than in past years, with mobile advertising, social…
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Top Stories
Weekly 5: Environmentalists claim Yachts Miami Beach left mess from docks
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
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Blogs
Nearly half of small businesses don’t have a website
According to a new survey of 350+ small businesses from Clutch, a B2B research firm, nearly half of small businesses…
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Features
Internet Explorer’s phase out and its effect on your website
A dealership’s first and best salesman is its website. The vast majority of customers are now researching online before they…
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Features
Personal experiences drive digital brands
At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His…
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Blogs
It’s time for small businesses to get serious about Instagram
I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up…
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Blogs
Google rolls out Smart Goals for advertisers
Google AdWords is a helpful tool for attracting more web customers, and the newest addition to the platform makes it…
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Blogs
Two thirds of people will own a smartphone by 2018
As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one…
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