digital marketing
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Blog Spotlight
Outshine competitors on the search engine
By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search…
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Blog Spotlight
Disrupt the customer journey
The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as…
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Blog Spotlight
Optimize your site for voice search
By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership…
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Blog Spotlight
Online reputation critical to dealer success
As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is…
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Blog Spotlight
Creating content that converts
In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from…
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Feature
Social media influencers bring new reach to NMMA boat shows
Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following…
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News
Grow Boating announces webinar series to help improve findability, SEO
Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry…
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Blog Spotlight
Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy…
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Blog Spotlight
Break into the customer journey with geofence targeting
As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer…
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Columns
The No. 1 non-technical way to win with your website
Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you…
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Columns
Three keys to winning with your dealership website
Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First,…
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News
MRAA, Dominion Domains provide website marketing guidance
The Marine Retailers Association of the Americas, in partnership with Dominion Domains, unveiled the digital publication, “Evaluate Your Website’s Domain,…
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Blog Spotlight
Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Blog Spotlight
Make your website your No. 1 salesperson
We don’t think we need to convince dealers that a great dealership website is important. As we near the end…
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Blog Spotlight
Make or break your business with online reviews
Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your…
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Dealer Spike announces agreement with Mercury Marine
Dealer Spike has agreed to a partnership with Mercury Marine, to enhance the online presence of Mercury-authorized dealerships in the United States.…
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Blog Spotlight
Better Together: SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman…
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Blog Spotlight
Get personal with marketing automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead…
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Columns
The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
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Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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