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MRAA, Dominion Domains provide website marketing guidance

By The Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas, in partnership with Dominion Domains, unveiled the digital publication, “Evaluate Your Website’s Domain, Design and Digital Content” at the Marine Dealer Conference & Expo in Orlando, Fla.

This guide – authored by Jim Million of Professional Resource Group and Million Learning – is the first in a three-part series titled “The 3Ds of Effective Website Marketing.”

This digital publication will help dealers identify opportunities to improve their internet presence. Specifically, it offers three checklists dealers can use to assess their current website.

“Our company was founded on the belief that the internet can be a better tool for consumers making life’s big purchase decisions and for the companies that sell those products,” says Jim Schrand, general manager of Dominion Domains, the operators of the .boats domain name extension. “That’s why a project like this is so close to our hearts. We are thrilled to partner with MRAA to sponsor education that can help dealers improve their online performance.”

This series will lead marine retailers through the three-step process of evaluating their websites, using the results of the evaluation to realign their website strategies, and then finally taking action to implement the changes necessary to improve their results.

“As digital marketing technology and consumer behavior change, dealers are tasked with determining what it means to them and how to best adapt,” says Liz Walz, MRAA vice president and director of education. “Through this series of educational publications, MRAA is putting the tools in dealers’ hands to not only answer these questions for themselves, but also take the steps to carry out those improvements. We are incredibly grateful to Dominion Domains for making this project possible.”

The first digital publication in the series – Evaluate Your Website’s Domain, Design and Digital Content – is available to MRAA retail members at www.mraa.com/page/guides and to attendees of the Marine Dealer Conference & Expo on the event’s digital downloads page.

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