Tag Archives: David Gee

By David Gee Our audiences today are time starved and in control as never before, and we must work smarter to reach them, whatever it is we are "selling." And bombarding them with large amounts of infill and information is not the path to move, persuade, convince – and sell. Research in neuroscience tells us that reasons lead to conclusions, while emotions lead to ...

By David Gee “Every new beginning comes from some other beginning’s end.”  That quote is attributed to Lucius Annaeus Seneca, an early 1st Century Italian philosopher, statesman, dramatist, and tutor to the fifth Roman emperor Niro. And if that doesn’t ring a bell, perhaps you recognize the line from the end of the 1998 hit song “Closing Time,” by Minneapolis ...

All of the sessions from the 2020 Boating Industry ELEVATE SUMMIT conference are now available for everyone to view online. The virtual version of this year's Top 100 gala celebration and awards show is also available. The Boating Industry ELEVATE SUMMIT 2020 far exceeded its goals to connect, collaborate, cultivate and celebrate top marine industry visionaries and emerging leaders over ...

The Boating Industry ELEVATE SUMMIT 2020 far exceeded its goals to connect, collaborate, cultivate and celebrate top marine industry visionaries and emerging leaders over strategic content, posting an impressive 300% increase in participants from its 2019 inaugural event launch. “We couldn’t be more pleased by the significant increase of participation by leaders from all segments of the marine industry,” said ELEVATE ...

ELEVATE SUMMIT is where top marine industry visionaries and emerging leaders convene over strategic content to connect, collaborate, cultivate and celebrate. And hundreds of people from across the industry are already registered to attend the free, one-day, virtual event taking place on Tuesday, November 17, beginning at 8:30 am CST. “We have a full day of compelling content, proprietary industry ...

By David Gee “A horse never runs so fast as when he has other horses to catch up and outpace.” Publius Ovidius Naso, known as Ovid in the English-speaking world, was a Roman poet who lived during the reign of Augustus, about 2,000 years ago. But I think this sentiment about competition has stood the test of time. In fact, ...

David Gee I love summer. I love to travel. I love vacations. Normally that’s a pretty good combination. And though there are lots of ways to describe this summer so far, normal is not one of them. We usually go somewhere that involves a boat and a lake. And sometimes a cabin. Or we also often go to the mountains ...

By David Gee “The world is full of magic things, patiently waiting for our senses to grow sharper.” -W.B. Yeats Nobel Prize-winning Irish poet William Butler Yeats, one of the foremost figures of 20th-century literature, wrote those prescient words over 100 years ago. If that sentiment rang true during Victorian times, we surely find even more meaning in the words ...

(Hint: it may not be what you think, or maybe it will) By David Gee We are all constantly inundated with news of the next new marketing strategy, or strategies. And you would think an article with the headline about your best marketing strategy would be about the latest, greatest, platform or program. Perhaps augmented or virtual reality? Maybe phigital ...

By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace an aging pontoon at the family lake cabin. Since we are all hungry for news about “what it’s like out there” I thought I would share some of the anecdotes from his experience at the first dealer he went to. ...