Tag Archives: Candlewood East Marina

2016 Best in Class: Best Boat Show Strategy

Best Boat Show Strategy Candlewood East Marina Brookfield, Conn. For Candlewood East Marina, preparing for a boat show is like executing any other marketing strategy: You need to know your audience and how to satisfy their needs. The dealership exhibits in three boat shows, and for each show the staff identifies the demographic makeup of the attendees. This is determined ...

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Marinas evolve from a point of launch to family destinations

In order to effectively sell the boating lifestyle, marinas are increasingly turning their facilities into a hub of activity. The marina of today has evolved from a mere launch point to an all-day destination. We spoke with top marinas to discuss what areas of their business held the most potential for driving traffic and sales, and we created a roadmap ...

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