Tag Archives: Brand Identity

Bayliner unveils new brand identity

Bayliner Boats launched its new brand identity bringing a revitalized energy to the boat builder known for creating cruising, fishing, and sport model options. The brand refresh represents one of the most comprehensive redesigns in the company’s 65-year history driven by consumer research. “Many Bayliner owners are first-time boat buyers, and our vision for this redesign was to fully represent ...

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