Tag Archives: boating lifestyle

Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

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Number of middle-class adults drops 11 percentage points since 1970s

Boating has always been considered a classically middle-class activity, perfect for families looking to add recreation to their lifestyle. The industry continues to aim for these middle-class buyers, but the pool has unfortunately gotten smaller. According to a new report from Pew Research Center, the percentage of adults living in middle-income households has fallen every decade since the 1970s. While ...

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