Blogs
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Blog Spotlight
Getting the win with financing
By Jeff Backus So you’re working with a customer, and they have decided on the perfect boat. They are ready…
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Blog Spotlight
Electric Boats: Consumer trends and 5 tips for selling
By Erin Ruane How should dealerships approach emerging technology, like electric boats, that may be unfamiliar to shoppers? To help…
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Blog Spotlight
Innovation is not a new color
By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty…
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Blog Spotlight
Make the most of International Customer Loyalty Month
By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all…
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Blog Spotlight
Teddy Roosevelt’s backstage battle
By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we…
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Blog Spotlight
How can you improve online marketing? Make it personal
By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most…
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Blog Spotlight
Make the most of customers’ micro-moments
By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital…
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Blog Spotlight
Create better customer connections through emotional marketing
By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants…
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Blog Spotlight
Drive more business by consistently advertising your inventory online
By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when…
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