ALEXANDRIA, Va. — Recreational fishing industry veteran Steve Levi has been appointed brand manager of BoatUS Angler, the membership and services program for boat-owning anglers, a division of Boat Owners Association of The United States (BoatUS).
“Steve knows how to reach out to fishermen, and has a great track record of managing some high-profile televised tournaments, working with sponsors and the media,” Heather Lougheed, BoatUS vice president of membership, said in a release. “He’s proven that he can build relationships and deliver results for partners. As an avid angler himself, Steve is passionate about increasing value and benefits for his fellow sportsmen. With his mix of entrepreneurial and marketing skills, we know he can continue to grow our BoatUS Angler program.”
Levi, who hails from Athens, Ga., was most recently general manager of Career Sports & Entertainment, where he managed the Under Armour College Bass Tour/National Championship and the Redfish Cup, produced for ESPN2 and ESPNU. His responsibilities included corporate sponsorships, advertising, and event execution.
Prior to this, he was a district sales manager for Hamlin and Associates, where he managed direct sales programs for the sporting goods market and handled product launches. Levi was also a regional events manager for ESPN/BASS, where he was responsible for negotiations, logistics and product placement in association with the BASS Master Classic, BASS Master Weekend Series, and Women’s BASS Master Tour. He has also run events, tradeshows, tournaments and promotions for a soft-plastic fishing lure manufacturer.