FORT LAUDERDALE, Fla. — Vicem Yachts, Turkish builders of luxury motoryachts, has appointed Dirk Boehmer as the new president of Vicem Yachts USA, the company’s U.S. sales and service operations, the company reported in a release.
Vicem CEO Alberto Perrone Da Zara made the announcement at a press conference held opening day at the 2009 Fort Lauderdale International Boat Show.
Boehmer comes to Vicem Yachts with more than 15 years of managerial and sales experience in the global consumer retail and marine industries. Just prior to joining Vicem Yachts, Boehmer was Sales Director for Bertram Yachts, a division of Ferretti S.p.A. based in Miami. In concert with the company’s international management team in Italy, Boehmer helped reorganize and supervise the company’s international dealer network and lead global marketing and promotional activities that helped increase international luxury yacht sales by over 80 percent.
“Dirk brings a successful track record with worldwide and localized marketing programs aimed at varying customers and cultures,” Perrone Da Zara said in the release. “His expertise and understanding of the international marketplace is in accord with our general mission to develop Vicem as a global brand, and we are enthusiastic about his potential to guide Vicem Yachts USA on a steady path of continued market growth and brand prominence.”