MasterCraft CEO joins NMMA Executive Committee

VONORE, Tenn. — MasterCraft president and CEO, John Dorton, has been elected to the National Marine Manufacturers Association Executive Committee and was also appointed chairman of NMMA’s Boat Manufacturers Division, the company said this week. 

“It is always an honor to be recognized by the industry and my peers in this way,” Dorton said. “But more importantly, I look forward to taking my years of advocacy and passion for this industry and working with the NMMA to help its members achieve financial success, especially as we move through and the eventual exit out of this economic downturn.”

As chairman of the NMMA Boat Manufacturers Division, Dorton helps set the agenda for this extremely crucial industry steering committee. The BMD provides public policy advocacy for marine manufacturers at the government level, promotes boating among consumers, advocates improved customer satisfaction and serves a leadership role in increasing cooperation and unity throughout the industry.

As a member of the NMMA Executive Committee, Dorton sits with a who’s who of the marine community and collectively these members help drive and support both the value and strategic direction of the NMMA.

“MasterCraft congratulates John on this appointment,” said company spokesperson, Jason Boertje. “It is always a testament to the both the company and its management when these selections are made. And it is no different in this case – John’s recent selection to these leadership roles further substantiates both John’s ability and MasterCraft’s role as an industry leader.”

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