Correct Craft recruits new talent to head marketing team

ORLANDO, Fla. – Correct Craft has brought Luis Martinez on board as marketing manager, the company said in a press release Friday. Martinez, a long-time marketing professional, was hired to help execute Correct Craft’s new strategic marketing plan.

Martinez has many years of marketing experience, including 13 years as a sales and marketing manager with DaimlerChrysler. Martinez’s experience includes developing corporate marketing and communication strategies, customer relationship management and product launch strategies on both a domestic and international basis, according to the boat builder.

“I am looking forward to bringing my years of sales/marketing experience from other industries to the Correct Craft team,” Martinez said. “Nautiques by Correct Craft are such an outstanding product with exciting plans for the future; I look forward to being instrumental in helping execute these plans.”

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