Galati Yacht Sales Unveils Investment in New Technology

Galati Yacht Sales recently rolled out a proprietary technology and marketing infrastructure developed over the past eight years that represents an advancement beyond traditional third-party listing platforms to a fully integrated, in-house digital ecosystem.

The initiative began in 2018 when Galati brought its website and technology development in-house, according to the company. Since then, Galati has developed and built a suite of interconnected platforms designed to improve every stage of the transaction process.

“At a time when many are relying on traditional platforms or simply introducing new tools, we’ve taken a different approach,” said Joe Galati, President of Galati Yacht Sales, in a news release. “We’ve invested eight years building a solid foundation to benefit our clients with a fully integrated system that is proven to deliver real results.”

At the core of Galati’s custom platform is a suite of proprietary tools:

• Yacht Shopper® (2019), a personalized search and alert system with more than 9,000 users, allowing buyers to track listings, save preferences and receive real-time updates on new opportunities and price changes.
• Listing Dashboard (2023), giving sellers 24/7 visibility into how their yacht is being marketed, including website traffic, social media performance and real-time market comparisons.
• My Build (2024), allowing new boat customers behind-the-scenes access to their yacht’s construction including photo updates from mold to completion.

Powering these platforms is Galati’s own MLS – giving the company full control over its inventory, data and market intelligence. Layered on top is an AI-driven interface that allows users to query listings, access key information and surface insights in real time, according to the company.

“Artificial intelligence is only as powerful as the data behind it,” said Galati in the release. “Our advantage comes from combining real transaction data with systems we’ve built, refined and proven over time.”

To support ongoing innovation, Galati Yacht Sales has developed an in-house digital team including a full front-end and full-stack developers; AI architect; HubSpot administrator; and a full creative and marketing staff, according to the company.

“Sellers can see exactly how their yacht is being marketed and how it compares in the current market, while buyers get more relevant listings faster, with tools that match how they actually search,” said Galati in the release. “In addition, yacht brokers have better data at their fingertips, helping clients make more informed decisions. The customer experience remains at the forefront of everything we do.”