Brunswick Corp. launches All Blue Planet initiative

Brunswick Corporation launched All Blue Planet, a global initiative focused on inspiring our communities to pursue the restorative power of water through educational programming, events and collaborations.

All Blue Planet, in partnership with Freedom Boat Club, will be participating in the Summerfest music festival in Milwaukee, Wisconsin, June 23 through July 9. From noon to 6 p.m. daily, visitors can learn more about All Blue Planet at the showcase tent and will have the opportunity to participate in exciting activities including free boat rides with Freedom Boat Club, an on-water concert on June 23, and on-water learning sessions with BoatClass.

“Studies show that time spent in, on or around water is an effective way to reduce stress and improve overall wellbeing” said Brenna Preisser, Executive Vice President and President, Business Acceleration and Chief Strategy Officer. “Through partnerships, All Blue Planet is focused on increasing access to the water and providing more opportunities for our communities to experience the water in all its forms.”

Under the All Blue Planet program, individuals are invited to join the movement by taking a pledge to incorporate water in their daily lives and help spread the word. Brunswick is also establishing collaborations with organizations including local Boys & Girls Clubs, Chicago Maritime Arts Center, Catch Co. and Active Disabled Americans to provide more opportunities to increase access to the water.

Learn more about All Blue Planet by visiting

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