Brunswick Corporation (NYSE: BC) announced that it will make its debut as an exhibitor at the 2020 Consumer Electronics Show (CES) in Las Vegas, Jan. 7-10, 2020. Brunswick said it will highlight its technology leadership in recreational boating while showing how its ACES strategy of autonomy, connectivity, electrification and shared access will help define the future of the marine industry.
“A number of members of the Brunswick team have been regular attendees at CES for many years and we have found the event to be a great source of inspiration and insight,” said Dave Foulkes, Brunswick Corporation chief executive officer. “With our leadership position in marine technology, it is now appropriate for Brunswick Corporation to actively participate in the largest electronics and technology show in the world. We are thrilled to present our marine product and technology solutions in the main hall of the Las Vegas Convention Center, offering show attendees an exciting perspective on the future of boating and on Brunswick’s unique capabilities.”
In addition to presenting new marine products and technologies, and providing a glimpse into the future of boating, Brunswick’s exhibit will include an engagement theater offering the opportunity to visualize and interact with the products using augmented reality.
“CES is such a wonderful event because it brings together engineers, technologists and innovators from many industries with the common aim of applying technology to simplify and enhance experiences,” said Foulkes. “The breadth and pace of our product and technology development is unmatched in the marine industry and we’re looking forward to sharing our vision in a truly exciting exhibit that demonstrates our commitment to redefining the marine experience.”