Brunswick Corporation (NYSE: BC) announced it has completed its previously announced acquisition of Freedom Boat Club (FBC). Terms of the transaction were not disclosed.
Freedom Boat Club, founded in 1989, is the largest boat club operator and the premier marine franchisor in the nation. FBC and its franchisees service over 20,000 members, providing them with access to a fleet of nearly 2,200 boats at approximately 170 company-owned or franchised locations across 30 states, Canada and Europe.
John Giglio and his experienced management team will continue to lead Freedom Boat Club, which will operate within Brunswick’s Boating Services Network as part of the Company’s Business Acceleration group.
“We are excited to welcome John and the entire Freedom Boat Club team of employees and franchise partners to Boating Services,” said Cecil Cohn, President – Boating Services. “We look forward to supporting their growth in our common goal to help attract the next generation of boaters.”
“The addition of Freedom Boat Club to our leading portfolio of marine brands will allow us to leverage resources and capabilities to create additional growth and value,” said Brenna Preisser, president - Brunswick Business Acceleration. “Our current and prospective franchisees will be supported with a unique suite of new products and services to help them grow and provide exceptional on-water experiences for members.”