Corporate officials at Mercury Marine and Evinrude Marine Group have confirmed the end of an engine supply agreement involving boat manufacturer Alumacraft, which was acquired in late June.
“We communicated our decision to end the supply agreement a week after the news came out earlier this summer. Our main focus has been to work with our dealers through the transition and this also provides great opportunities for other boat brands.”
Mercury Marine initially communicated its decision to end the supply agreement a week after Evinrude announced it would acquire Alumacraft, said Director of Global Public Relations & Communications Lee Gordon.
“Our main focus has been to work with our dealers through the transition and this also provides great opportunities for other boat brands,” Gordon told Boating Industry Tuesday morning.
Evinrude Marine Group was disappointed that Mercury made the decision to end the engine supply agreement, which provided dealers and consumers with a choice of product, said Nando Zucchi, vice president, marketing and international business development, in an emailed statement.
“We have been very pleased with the reaction we have received from Alumacraft’s dealers and their interest in supplying Evinrude engines,” Zucchi said. “We stand committed to providing world-class products to the network and will continue to work hard to to earn their trust and their business.”