Pearl Yachts appoints Berthon as new dealer

Pearl Yachts has  joined forces with Berthon, appointing the company as its dealer for the United Kingdom and France.

The collaboration demonstrates Pearl’s commitment to its growing dealer network in line with a strengthening foothold in the 60- to 100-foot flybridge sector.

Berthon will join Atlantic Yacht & Ship in the USA, Baxter Marine in Spain, and Aquamarine Ltd in Turkey to offer clients the Pearl range on both sides of the Atlantic.

The dealerships will focus on bringing the new generation of Pearl yachts to clients as well as pre-owned Pearls.

Berthon is a family business and has been trading continuously since 1877, employing 150 people with its U.K. headquarters in Lymington, where the company operates a deep water marina for yachts and a boatyard where all skills are in-house.

The company has additional offices in La Napoule, France, and in Newport, Rhode Island, with a worldwide team of 18 yacht sales and support staff.

“We have spent the last two years focusing a huge effort on our new generation fleet and are delighted to have Berthon on side to represent us,” said Pearl Yachts Managing Director Iain Smallridge. “Berthon matches Pearl’s values of offering world-class yachts with outstanding service, and value for money. We feel strongly that our clients will be in safe hands with Berthon.”

Berthon’s Pearl Brand Manager Ben Toogood said Berthon is delighted to be working with Pearl Yachts both in the U.K. and France.

“We have a long history selling quality motor yachts and see Pearl as a great introduction to our new yacht range, and with Bruno Kairet working from our Mediterranean office, we have huge potential in both markets,” Toogood said.