Rick Gasaway joins The Boat House after serving as a board member since 2009 and more recently providing consulting and management support for the last 18 months.
Gasaway will provide leadership and synchronicity to the company by focusing on an aggressive marketing strategy, building recurring revenue streams and implementing organizational and process efficiencies.
"Rick has a tremendous amount of industry knowledge as well as a successful track record with businesses in different industries, all of which include experience managing and coaching at an executive level," said Kevin Code, CEO of The Boat House.
Code added Gasaway has already proven to be a valuable asset in guiding the company as a board member.
"I’m confident that Rick is the right person to build upon our momentum and drive our strategic goals at The Boat House," Code said.
The Boat House Group has four Midwest and four Florida locations.
Previous to his experience with The Boat House, Gasaway held the position as chief sales and Marketing Officer at Nautic Global Group where he oversaw the global sales and marketing efforts of the Hurricane and Rinker brands as well as their Sweetwater, Aqua Patio and SanPan pontoon lines.
Gasaway was instrumental in leading the company through the recession of 2008-2010 and provided leadership and solutions that kept the company viable while many manufacturers and dealerships closed their doors.
He has also served as a senior level executive at Morningstar and most recently held the position of CEO at Sage Green Life.
“I am excited to have the opportunity to become a part of this vibrant organization,” Gasaway said. “As a board member and more recently a consultant, I have watched as the ownership group and management team implemented strategy and made opportunistic decisions to capitalize on favorable market conditions, pushing The Boat House to become one of the nation's largest dealership groups."
Gasaway said with its strong brand representation and scale, The Boat House Group is uniquely positioned to offer customers an incredible lifestyle experience while continuing to grow.
"I am looking forward to contributing to that effort as a member of the executive team," he said.