ARI, MRAA schedule Digital Marketing Masters Series webinars

ARI and the Marine Retailers Association of the Americas announced the winter schedule for their annual Digital Marketing Master Series webinars.

The Digital Marketing Master Series is made up of complimentary, educational webinars available exclusively to MRAA retail members. These offerings, which take place monthly throughout the winter and fall, are designed to offer marine dealers a clear return on investment for their digital marketing efforts by demystifying today’s technology tools to help them sell more boats.

“Given how fast the world of digital marketing is changing, there is great need for insight into what’s working and not working for marine dealers in their outreach to customers and prospects,” says Liz Walz, MRAA vice president and director of education. “The marketing expertise of the ARI team paired with their focus on providing real-world application helps our members do a better job of promoting their businesses, products and services. We’re grateful for their partnership.”

“We are excited to partner with the MRAA as we launch our fourth year of the Digital Marketing Master Series,” says Justin Di Vilio, ARI director of business development – marine division. “With the ever-changing, ever expanding, world of digital marketing, boat dealers, marinas and service shops often don’t have the internal resources to keep up. A monthly resource like this opens up that digital world to these dealers to help them improve their online presence and sell more boats.”

MRAA retail members are notified via email when they can register for upcoming webinars, the recordings of which are made available to members for free within the MRAA Interactive Virtual Training System at MRAATraining.com.

The 2017 Digital Marketing Master Series kicked off on Jan. 31 at 10 a.m. CT, 11 a.m ET with the topic, “Local Search: How to Win at Google's Game.” Additional webinars, for which topics are still being determined, are scheduled for Feb. 21, Mar. 28 and Apr. 25. Topic suggestions can be emailed to liz@mraa.com.

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