The 61st annual Los Angeles Boat Show wrapped its four-day run January 22, with exhibitors reporting strong sales and leads, despite nearly record rainfall for the four-day event and a change of venue, to a snow-ringed Pomona Fairplex from the L.A. Convention Center, show organizers said.
“I have to believe that a key to this year’s success was an over-the-top billboard campaign across area freeways,” show producer Duncan McIntosh said. “It provided more than 62 million impressions, while digital efforts added another million, helping drive boaters to the show — the first iteration of an LA Boat Show under the management of the Duncan McIntosh Co.”
McIntosh continued, “Our marketing effort was wide-ranging and targeted, encompassing both traditional and new media. We think it paid off in both the quantity and quality of attendees. Saturday was the only rain-free day of the event, and despite that, we were pleased with the crowds each day. Any time several thousand people will brave rainy and slick roads to attend a boat show, something right must be going on.”
In addition to offering boats up to 37 feet, exhibitors at the LA Boat Show offered gear and accessories in virtually every category, including marine audio, bedding, docking systems, cleaning, decking, insurance, watersports, canvas, and towing services.
“The wakesports segment has seen a significant amount of growth, especially wakesurfing,” McIntosh said, “and boat manufacturers have been busy innovating in an effort to give boaters and boarders what they want — an exceptional experience. That segment was well represented, by manufacturers such as Centurion, Tige, Malibu, Nautique, Cobalt, MasterCraft and others.”
The Los Angeles Boat Show is owned, presented and produced by Duncan McIntosh Co. Inc. in Fountain Valley, Calif. Find out more at losangelesboatshow.com.