BRP appoints new director of global marketing & strategic planning

BRP (TSX:DOO) announced that it has appointed Olivier Pierini to fill the position of director of global marketing & strategic planning for the Marine Propulsion Systems Division (MPS).

In this new role, Pierini is responsible for leading the MPS team to deliver its marketing strategy that includes reinvigorating the Evinrude brand and helping to define its mission, vision and purpose in the marketplace. His primary focus includes identifying the most impactful commercial marketing strategy for the company’s design efforts, strengthening brand position and leveraging the team of marketing professionals to deliver bold, breakthrough global campaigns supporting the Evinrude brand.

With experience in all facets of marketing in both the United States and Europe, Pierini has served in significant positions of leadership with several iconic brands. He has assumed this role with BRP after concluding his employment with Nissan-Europe where he held both the positions of head of sponsorship & partnership and general manager of marketing communications. Prior to Nissan, Pierini worked with Ford Motor Company, Volvo Car Corporation and BMW Group in roles of progressive scope and responsibility including global marketing, product strategy, lifecycle management, regional sales, sales management, dealer network development and communication.

Pierini has a Master’s degree in Marketing from Ecole Supérieure de Commerce Grenoble (Grenoble Graduate Business School) and has completed a marketing certification at Northwestern University’s Kellogg School of Management.

“The rapidly growing marine market is a veritable battleground, wrought with fierce competition for market share,” said Pierini. “I know that there will be challenges before us, but I am confident in the flawless execution of strategic initiatives by my established and proven team. I look forward to leveraging my experience in consumer marketing for the benefit of this iconic brand.”

“We are very excited to have Olivier take charge of our global marketing efforts,” said Alain Villemure, vice president and general manager – Marine Propulsion Systems Division, BRP. “Olivier’s extensive experience working in both the North American and the global consumer markets across a full spectrum of both marketing and consumer facing roles makes him ideally suited for this position.”

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