Marine Marketers of America to premiere New Markets educational module at FLIBS

Marine Marketers of America will host its bi-annual general membership luncheon on Thursday, Nov, 3 from 12 – 1:30 p.m. during the Ft. Lauderdale International Boat Show, featuring special keynote presenter Thom Dammrich of the NMMA who will present the new industry educational training module, “Proven Strategies for Engaging New Markets.”

The presentation, produced by the Recreational Boating Leadership Council’s New Markets Task Force, includes the latest statistics on the Hispanic, African American and Asian markets in the U.S., with original, best practice videotape case studies featuring five different boating industry businesses. Those profiled who are successfully marketing and selling to multicultural audiences include West Marine, M & P Mercury, Freedom Boat Club, Prince William Marine and TUI Marine/The Moorings.

“Marine Marketers of America is very pleased to be the first to launch this exciting new production because as an association of marketers, we all clearly understand that engaging and attracting new markets is key to growing our industry,” said MMA President Wanda Kenton Smith. “There are many dynamic strategies for success shared by these early adopters that can be directly applied by other industry businesses to positively impact their growth.”

In addition to the keynote and association business including updates on the 2017 Neptune Awards, the MMA luncheon will also feature a special bonus segment by Dammrich who will provide new updates about the 2017 Miami International Boat Show.

The luncheon is sponsored by Freedom Boat Club, the Ft. Lauderdale International Boat Show and the NMMA.

Attendance is open to the industry on a first-come, first serve basis; seating is limited. Advance registration and prepayment of $35 for the luncheon is required. Visit www.marinemarketersofamerica.org for the PayPal link and room information. For more information, contact MMA President Wanda Kenton Smith at wanda@kentonsmithmarketing.com.

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