Tige Boats recently celebrated 25 years of boat designing, manufacturing and marketing with a dealer meeting centered on the next generation of technology, and the unveiling of its new Tige RZX2 and the TigeForce Marketing and Sales Technology.
The Tige Boats dealer meeting kicked off with introduction of the TigeForce Sales and Marketing Technology, including lead generation, social media, dealer support and advanced lead nurturing. Tige’s sales and marketing teams led the keynote around TigeForce, which is designed to find, nurture and convert people of all interest levels into a Tige owner. The company says TigeForce has allowed Tige to automate and streamline its marketing and sales process for a seamless Tige experience all the way through the dealership level.
“TigeForce is changing the way we do business. It allows us to take our customer relationships beyond any traditional CRM system,” said Thad Kelley of the Ski Dock, Tige’s very first dealer. “We’re privileged to be a part of the technology movement that Tige is leading.”
“Every lead within TigeForce is an opportunity. Texas Tige is having a record sales year, with the success due to the leads generated and nurtured through TigeForce,” he said.
The afternoon keynote featured the Tige product design and engineering team walking dealers through the product development process and celebrated their engineering successes over the past 12 months, including the RZX2, Alpha E2 Powered Tower and the Tige CLEAR User Experience.
“The 2017 Tige lineup is the most innovative product line that I’ve seen in my 18 years of being a marine dealer,” stated Bill Bistline of Wakeboard and Waterski Specialty. “The technology, quality, and versatility found throughout the Tige line are allowing my dealership to succeed like never before.”