Groupe Beneteau appoints CEO for Americas

Groupe Beneteau has appointed George Armendariz as the new Group CEO for the Americas, effective August 22.

A newly created position in the organization of the Groupe Beneteau, the Group CEO for Americas will manage the American activities of all brands, including Beneteau, Jeanneau, Prestige, Four Winns, Scarab, Glastron and Wellcraft.

Armendariz previously served as president of Nordic Tugs Inc., a manufacturer of recreational trawlers based in Burlington, Wash., after serving 21 years in a number of roles at Brunswick Corp.

Before joining Brunswick Corporation, George spent 12 years with First Interstate Bank where he was vice president, international, in Seattle, after having run the bank’s operations in Rio de Janeiro and Buenos Aires.

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