Rockford Corp. announced that it has promoted Zach Luke to Rockford Fosgate national sales manager, effective immediately. In addition, Ronnie Brashear, formerly CrimeStopper sales manager, will fill Luke’s vacated position as Rockford Fosgate regional sales manager.
“Zach is a successful sales manager because he focuses on our customers,” said Theresa Anthony, Rockford vice president - sales and marketing. “Over the past seven years, he has embedded himself within our specialty dealer network, learned the needs of our reps in the field, and has generated highly effective sales plans. In his new role as national sales manager, Zach will manage the daily activities of the sales team while he crafts and implements strategies to meet Rockford’s goals for the mobile, motorsports and marine business channels.”
Luke, who joined Rockford in December 2003, said, “Rockford Fosgate has been a part of my life since I was fourteen years old. It’s been with me through every experience and I have watched the brand grow tremendously during my time here. We are the gatekeepers of our brand, from our dedicated sales team, to our phenomenal rep network, to our distributors, and customers out in the field. To have the ability to represent the Diamond R in this fashion is an honor and I am more than ready to continue the legacy.”
For more than 12 years, Luke has been a passionate brand ambassador for Rockford Fosgate. He joined Rockford as a product marketing manager and quickly established himself as a voice within Rockford with his knowledge of the mobile industry and his loyalty to the Rockford Fosgate brand. This lead to his promotion in 2005 to director of marketing, and most recently to regional sales manager in November 2008.
In his new position, Brashear will be working alongside Rockford Fosgate Regional Sales Manager Greg Cobbs. Together the two will split responsibility for the U.S. market.
Alvin Klement and Al Congdon will split the U.S. with both selling the CrimeStopper, Renegade, and Lightning Audio brands. Klement continues as National Sales Manager for CrimeStopper and Congdon will continue as national sales manager for Renegade and Lightning Audio.
For more information, visit www.rockfordcorp.com.